TikTok Provides Ad Partners With Post-Purchase Survey Data
- by Colin Kirkland , July 25, 2023
TikTok's new partnerships with post-purchase survey providers KnoCommerce and Fairing will give brands direct input from TikTok users.
The goal is to help marketers sharpen their paid-media strategies by better understanding where their customers are coming from, how long it took them to convert, and which channels were most effective …
