- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- TMA's Top WNBA Draft Prospects By Commercial Appeal
Mediapsssst, Richard Whitman - Monday, April 15, 2024
Caitlin Clark (Iowa) is expected to be the league's overall number o ...
- Linear TV Is Most Popular To Watch Women's Sports
Research Intelligencer, Robert Williams - Friday, December 8, 2023
Streaming services and social media are the next-most popular way to wat ...
- Serena Williams Reflects On Lincoln Ambassadorship
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 23, 2023
Williams, who just gave birth earlier this week, agreed to answer so ...
- FTC Proposes Outlawing Fake Reviews
Digital News Daily, Wendy Davis - Friday, June 30, 2023
The FTC on Friday proposed regulations that would prohibit companies from usi ...
- Christian Radio Financial Advisor Sued Over Endorsement
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, June 3, 2023
Christian radio financial advisor Dave Ramsey is being sued for $150 million ov ...
- Adidas, Beyonce Opt To Part Ways
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 26, 2023
Adidas and Beyonce have mutually agreed to end their relationship, a source clo ...
- Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Marketing Daily, Steve Ellwanger - Monday, March 20, 2023
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifesty ...
- Haunted By Kanye Deal, Adidas Posts Warning
Marketing Daily, Sarah Mahoney - Friday, February 10, 2023
Saddled with unsold Yeezy gear, the company may lose up to $1 ...
- Judge Sides With FTC In Battle Over Fake Reviews
Digital News Daily, Wendy Davis - Tuesday, February 7, 2023
The FTC can move forward with a lawsuit alleging that apartment-finding servi ...
- Jury Awards Rapper Flo Rida $82.6M In Celsius Energy Endorsement Suit
Marketing Daily, Steve Ellwanger - Monday, January 23, 2023
"The jury determined that not only did Celsius breach their agreement wi ...
- Google, iHeartMedia Sued By FTC And States Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, November 28, 2022
The FTC and seven states sued Google and iHeartMedia over ads ...
- Jeep Enlists Derek Jeter For Grand Wagoneer Effort
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2022
"We wanted someone who's not necessarily a rockstar, a Hollywood star ...
- FTC Considers New Rules To Combat Phony Reviews
Digital News Daily, Wendy Davis - Thursday, October 20, 2022
"Fake and deceptive reviews and other endorsements have long been problematic, a ...
- Reality Star Bethenny Frankel Sues TikTok Over Fake Endorsements
Digital News Daily, Wendy Davis - Friday, October 7, 2022
Reality television star Bethenny Frankel is suing TikTok over for allegedly faili ...
- Kim Kardashian Fined Over Instagram Post Touting EthereumMax
Digital News Daily, Wendy Davis - Monday, October 3, 2022
Reality TV star Kim Kardashian has agreed to pay $1.26 million f ...
- Ad Groups Urge FTC To Rethink Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Tuesday, September 27, 2022
"Tags should not automatically be considered endorsements," the ANA said in commen ...
- Clif Bar, Venus Williams Make Outdoors More Accessible To Black Communities
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Events will include such activities as hiking, paddleboarding and kayaking-with gear a ...
- The Legend Moves On: Serena Williams Announces Retirement
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2022
Her record as an athlete-endorser is as epic as her on-court win ...
- FTC To Unveil Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Friday, May 13, 2022
The proposed updated guidance will address topics including fake reviews and t ...
- Texas Presses To Proceed Against Google Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, April 18, 2022
Texas Attorney General Ken Paxton is pressing to move forward with ...
- Google Battles Texas AG Over Pixel Radio Ads
Digital News Daily, Wendy Davis - Wednesday, April 6, 2022
"Texas does not allege that the advertisements misdescribed or misrepresented the Pix ...
- Kobe Bryant Estate Strikes Long-term Deal With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 24, 2022
The estate of Kobe Bryant has reached a long-term deal with Ni ...
- For Tonal, Serena Shows Off Super Bowl Strength
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2022
Williams, one of the connected fitness brand's many investor-athletes, is set ...
- Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Digital News Daily, Wendy Davis - Thursday, January 20, 2022
Google violated a Texas state consumer protection law by arranging for rad ...
- Stitch Fix Taps Venus Williams To Bust 'Gymtimidation'
Marketing Daily, Sarah Mahoney - Monday, January 17, 2022
"Goodbye Gymtimidation" campaign is based on company's research that 67% of Americ ...
- Health Care Company Ends Relationship With Aaron Rodgers
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 7, 2021
Prevea Health has ended a nine-year relationship with Green Bay Packers quarterba ...
- FTC Warns Against Fake Reviews, Endorsements
Digital News Daily, Wendy Davis - Wednesday, October 13, 2021
The FTC is warning hundreds of advertisers and agencies that running fa ...
- Influencer Molly Sims Must Face Trademark Claim Over Endorsement
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Actress and model Molly Sims must face a trademark infringement claim ov ...
- Football-Obsessed Bojangles Signs College QBs
QSR Insider, Sarah Mahoney - Tuesday, July 27, 2021
In the South, college football is everything. Bojangles' Jackie Woodward, chief bra ...