- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, Grou ...
- Clicking Through To The Click-Through: Global Rates During A Rough Time
Email Insider, Ray Schultz - Tuesday, May 11, 2021
Email engagement rose globally during the pandemic, and North America was abo ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemi ...
- Turning Up The Juice: Email Metrics Rose For Utilities In 2020
Email Insider, Ray Schultz - Tuesday, March 23, 2021
There was an overall open rate of 28.1%, a 14% increase Yo ...
- Vendor Email Compromise Fraud Is Surging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 19, 2021
Firms face an 82% increase in the likelihood of SolarWinds-style vendor ema ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Search & Performance Insider, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determinati ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit fr ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled worke ...
- BEC Attacks Jump From Q2 To Q3: Study
Email Marketing Daily, Ray Schultz - Friday, October 30, 2020
Invoice and payment scams dominate, But COVID-19 schemes are on the declin ...
- European Utility E.ON Taps Publicis' 'Power Of One' Media Solution, Starcom Will Lead
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Public ...
- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy compa ...
- 'Marketing Week' Columnist Calls For More To Take A Stand Against Fossil Fuels
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
"Marketing Week" columnist Mark Ritson writes this week to implore markets a ...
- 'The Guardian' Bans Fossil Fuel Ads
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
"The Guardian" has announced it will no longer accept advertising from foss ...
- 'The Guardian' Rejects All Fossil Fuel Ads
Publishers Daily, Sara Guaglione - Wednesday, January 29, 2020
"Our decision is based on the decades-long efforts by many in th ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum spee ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, wi ...
- Will Google Become An Energy Broker To Power Internet Technology?
Search & Performance Insider, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide suppo ...
- WPP Agencies Win Centrica's Global Integrated Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
A consortium of WPP agencies has beaten off competition from Publicis Grou ...
- Agencies Agree To Not Pitch For Fossil Fuel Accounts
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
More than 20 advertising and marketing agencies have joined forces to agr ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size a ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- Universal, Comcast Team To Add IoT Sensors In Orlando Park
AI & IoT Daily, Chuck Martin - Thursday, June 6, 2019
Wireless sensors throughout the park can detect temperature, location and energy consumpti ...
- E.ON Calls European Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Friday, April 26, 2019
"Campaign" reveals that energy company, E.ON has been holding chemistry meetings ...
- Microsoft: Zero Carbon, Zero Waste
Search & Performance Insider, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the ne ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Laser+Energy=Medical Aesthetics
Research Brief, Jack Loechner - Tuesday, August 28, 2018
A record 94 million people visited RealSelf, online cosmetic treatments marketplace, ...
- WPP Retains $200 Million Shell Media, Adds Additional Duties
MAD, Steve McClellan - Wednesday, August 1, 2018
Shell has placed four WPP agencies on its "Creative Agency of t ...
- Agencies Unite For 'Potential Energy'
MAD, Larissa Faw - Tuesday, July 24, 2018
Setting competition aside, 17 agencies have joined forces to create a n ...
- Should I Stay Or Should I Go? Conoco Weighs In With Relaunch Campaign
MAD, Steve McClellan - Wednesday, May 16, 2018
The Phillips 66 company is out with a new "brand relaunch" campai ...
- WPP Wins BP Marketing Assignment
MAD, Steve McClellan - Wednesday, May 9, 2018
The holding company has formed Team Energy, created specifically for BP, whi ...