- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- Blizzard Entertainment Appoints Johanna Faries As President
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Blizzard Entertainment has hired Faries as its first president since the studio ...
- Sports Highlights Predicted To Grow On Social Media In 2024
Research Intelligencer, Robert Williams - Wednesday, December 13, 2023
Viewing sports highlights is especially popular in the category of "combat sport ...
- 'The Sporting News' Raises $15 Million, Invests In Fantasy Sports Platform
Publishers Daily, Ray Schultz - Wednesday, September 13, 2023
Sports publisher seeks to become a more transactional business. ...
- 'Hamilton' Enters The Metaverse
Digital News Daily, Colin Kirkland - Thursday, August 10, 2023
Players are able to re-experience the music from the original "Hamilton" sh ...
- Gen Z Fans Seek Social Experience From Watching Sports
Research Intelligencer, Robert Williams - Tuesday, June 27, 2023
More than half of sports fans said streaming provides a better viewi ...
- ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2023
"Streetball and MMA share an audience," the ClashTV CEO said, comparing ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles
Digital News Daily, Colin Kirkland - Tuesday, May 23, 2023
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Factoreal Adds GenAI Tools To Its Sports Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Tuesday, May 9, 2023
The new capabilities include smart headings and a text generator. ...
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Misfits Gaming Group has announced the formation of a new Roblox med ...
- NASCAR Enters Roblox With Immersive Gaming Experience
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
NASCAR Speed Hub is an immersive experience that invites players to desi ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)
MediaDailyNews, Joe Mandese - Wednesday, March 1, 2023
The former top media boss at Dentsu, Interpublic and Publicis has join ...
- Super League CEO's Superpower- Versatility
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, February 16, 2023
"There were moments where I thought, man, what am I doing? Th ...
- Amazon Rolls Out New Ad-Supported Content To U.S. Fire TV Customers
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Users of Amazon's Fire TV microconsoles will now have access to te ...
- Samsung Partners With Qualcomm For Snapdragon Esports League
Digital News Daily, Colin Kirkland - Wednesday, December 7, 2022
Samsung will become the official smartphone partner of the Snapdragon Pro Serie ...
- Sony Files Patent To Track Digital Gaming Assets With NFTs
Digital News Daily, Colin Kirkland - Wednesday, November 16, 2022
Sony is planning to enter the world of NFTs through a strateg ...
- TikTok Will Follow Tech Giants Into Gaming Space With New Mobile Games Tab
Digital News Daily, Colin Kirkland - Thursday, October 27, 2022
TikTok users will soon be able to access mobile games through ...
- Sports Viewership Worldwide Rebounds From Pandemic's Effects
Research Intelligencer, Robert Williams - Tuesday, October 4, 2022
The percentage of U.S. consumers who watch sports at least once ...
- Gen Z Belongs To 12 Emerging Subcultures, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
For example, the Gaming segment includes a group called Gamer Girls, Horiz ...
- Thorne HealthTech Helps Train Esports Athletes
Marketing Daily, Les Luchter - Thursday, September 29, 2022
Gaming's Team Liquid has begun using Thorne's supplements in players' health/wellness routi ...
- GMC Partners With TSM Esports
Marketing Daily, Tanya Gazdik - Wednesday, July 27, 2022
The General Motors brand joins other automakers, including Honda and Lexus, th ...
- G2 Esports Partners With Herman Miller Gaming
Marketing Daily, Tanya Gazdik - Wednesday, July 20, 2022
G2's other commercial partners include Logitech, New Era, Ralph Lauren, adidas, Betwa ...
- Honda Launches 'Hondaverse' On Twitch
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2022
The HR-V is an aspirational vehicle positioned as the gateway of t ...
- Honda, Lexus Expand Esports Involvement
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2022
The new deal also includes Team Liquid Honda-branded vehicles for players a ...
- YouTube To Loosen Masthead Ad Restrictions For Alcohol, Rx Drugs, Gambling
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 10, 2022
YouTube updated ad requirements for its masthead to allow previously prohibited consum ...
- Google's NBA-Related Search Trends Tell Marketers What They Need To Know
Search & Performance Insider, Laurie Sullivan - Wednesday, June 8, 2022
Viewership for the 2022 NBA Finals Game 1 rose 37% this ye ...
- New Platform Lets Game Creators Monetize With Non-Disruptive Ads
Digital News Daily, Colin Kirkland - Thursday, June 2, 2022
Tech platform 4D Sight announced today the beta launch of a n ...
- Pod Digital Media Nabs Ad Rights To ESPAT TV
MAD, Fern Siegel - Thursday, May 12, 2022
The agency targets podcasters with multicultural audiences and connects them with t ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- Sports Programming Helps Linear TV Reach Younger Audiences
Research Intelligencer, - Monday, April 4, 2022
Most live sports content in the U.S. remains available across traditional broadca ...