• by Ray Schultz , September 13, 2023

The Sporting News (TSN), a sports publisher founded in 1886, has raised $15 million in new funding and will use it to drive brand growth.

The round was by LSE-traded Playtech, and includes several other entities in the sports and digital media industries.  

In addition, TSN has made a strategic investment in SuperDraft, a fantasy sports and player prop platform. 

TSN will facilitate the day-to-day operations of SuperDraft, previously backed by Caesars Entertainment, and use it to create a new revenue stream.

These moves are part of TSN’s continuing shift to becoming a more transactional business.  

“We believe that the future of the digital publishing industry is the pivot from revenue per thousand page views (RPM) to ‘lifetime value’ (LTV),” says Rich Routman, who recently joined TSN as global CEO after serving as president of Minute Media, a sports media/technology brand. 

TSN was acquired in 2021 by an international investment group after eight years of ownership by DAZN / Perform Group. It has since launched 10 new market editions in Latin America, Europe and Asia, and now boasts 50 million monthly unique users worldwide.