- Netflix Offers First Free Mobile Plan, In Kenya, To Drive Paid Conversions
Digital News Daily, Karlene Lukovitz - Thursday, September 23, 2021
Netflix has previously offered free trials and limited content in various internation ...
- Sampling Trend: Xfinity X1, Flex Make VOD From 2 Dozen Latino, A-A Networks, SVODs Free, For Now
Video Insider, Karlene Lukovitz - Tuesday, April 7, 2020
Another example of the growing trend among paid video platforms and pay- ...
- Bravo Breaks Records With 'Dirty John' Podcast
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Historically, Bravo had been known as a destination for quality reality programmin ...
- Trial Or Error? How To Avoid 3 Major Sampling Mistakes
Marketing Insider, Nick Adams - Tuesday, September 17, 2019
Among the mistakes: paying too much to drive trial, and over-engineering t ...
- Reese's Plays Prank On Premature New-Product Doubters
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2019
The brand is teasing fans who expressed pessimism about its upcoming Thi ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- Oikos Ties Yogurt Giveaway To Super Bowl Yards Performance
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2019
Coupons for free cups will be available in some states if t ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- Nutrisystem Street Teams, Celebs Hit The Road
Marketing Daily, Karlene Lukovitz - Friday, January 4, 2019
Brand to take sampling, live and social media interaction, and appearances ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Black Forest, Knorr Pursue New Yorkers Outdoors And In
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2018
Black Forest stages "gummy tree harvest" on NYC's High Line, while Kno ...
- Coca-Cola Jumps On The Rideshare Commerce Bandwagon
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
The beverage giant will start by sampling its Smartwater in Lyft a ...
- Fruit Of The Loom Takes On Tuck-In Tees At X Games
Marketing Daily, Karl Greenberg - Thursday, May 28, 2015
At the X Games in Austin, Texas next week, famed motorcycle rac ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital a ...
- Pure Leaf Iced Tea Debuts First TV Spot
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The spot's creative, from Anomaly, underscores the brand's key differentiator -- th ...
- Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Marketing Daily, Karlene Lukovitz - Monday, April 20, 2015
The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reali ...
- Maxwell House In Multi-Race Sponsorship Of Waltrip NASCAR Team
Marketing Daily, Karlene Lukovitz - Sunday, April 12, 2015
Two-time Daytona 500 champion Michael Waltrip reports that he will be tweeti ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- Lipton Hits The Road For Sparkling Iced Tea
Marketing Daily, Karl Greenberg - Monday, March 23, 2015
Linda Bethea, senior director of marketing, who was at the March ...
- Gevalia Jumps On Hot Trends With Iced Coffee With Almond Milk
Marketing Daily, Karlene Lukovitz - Friday, March 13, 2015
Gevalia is kicking off the launch with samples offered at "interactive i ...
- Chobani Expands 'Grassroots' Approach, Products, As Greek Competition Mounts, Category Slows
Marketing Daily, Karlene Lukovitz - Thursday, February 5, 2015
Peter McGuinness, Chobani's chief marketing and brand officer, has also said th ...
- Chobani Feeling Its Oats With Launches Aplenty
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
Chobani Greek Yogurt Oats is the latest of several product launches aim ...
- Welcome To Sampling On Steroids
Marketing: CPG, Bex Bartolo Wicks - Tuesday, September 2, 2014
Sampling has long been a tactic employed by CPG brands - ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- Heineken Light Tastes Great, But Not On TV
Marketing Daily, Aaron Baar - Thursday, July 17, 2014
Heineken takes direct aim at the regulations placed on beer advertising wi ...
- Mission EnduraCool Takes Off Heat With Summer Tour
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
At each stop, the company is touting EnduraCool by talking about he ...
- The End Of Unmeasurable Marketing
Marketing Daily, David Grisim - Tuesday, June 10, 2014
Product sampling is being transformed by an approach called "smart sampling" th ...
- Blake Shelton, Pepsi's New Ambassador, On CMT Awards
Marketing Daily, Karlene Lukovitz - Wednesday, June 4, 2014
Leading up to Shelton's CMT Music Awards performance, Pepsi surprised 24 fa ...
- Fiat Back With Jones Soda; Photos Wanted
Marketing Daily, Karl Greenberg - Wednesday, June 4, 2014
The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chanc ...
- Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among oth ...