- Paramount's Mission Impossible: 9 Minutes Not Enough To Save The Day
TV Watch, Wayne Friedman - Wednesday, May 1, 2024
A nine-minute earnings call, no questions and stunned analysts. No insights we ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
TVBlog, Adam Buckman - Wednesday, May 1, 2024
Managing AI, correcting misperceptions of news, and investing in new innovations we ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- The Upfront Evolution Explained: Q&A With DeadLizard's Todd Reinhart
MediaDailyNews, Charlene Weisler - Friday, April 26, 2024
"The key drivers of change over time are storytelling, technology and resources ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
Former Canoe Ventures CEO David Porter has been hired as head ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- More Marketers Say They'll Boost Upfront Spending This Year
Research Intelligencer, Robert Williams - Thursday, April 11, 2024
Streaming has cemented its place in the marketplace, with 30% of responden ...
- Home Depot Debuts Orange Apron Media, Announces $18B Deal
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 28, 2024
At an inaugural event the DIY giant is calling "Infronts," the compa ...
- GroupM Unveils Bespoke Women's Sports Marketplace
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The marketplace, which will double client spending on women's sports, will laun ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- TV Bigs Getting Out Front Of Upfronts With Early Announcements
TVBlog, Adam Buckman - Thursday, February 15, 2024
Upfront Week announcements are already coming fast and furious from the b ...
- Netflix Schedules 2-Day Immersive Event For Upfront Week
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
Netflix will present first-look content and a "Netflix Experience" event where media-buyi ...
- NBCU Returns To Radio City For Upfront Presentation
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
NBCU is returning to its usual place in Radio City Music Ha ...
- A+E Hires Toby Byrne As EVP Ad Sales, Names 4 VPs Of Sales
Television News Daily, Wayne Friedman - Wednesday, January 17, 2024
A+E has hired Fox ad-sales exec Toby Byrne as EVP of nation ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data Measurement
Television News Daily, Wayne Friedman - Thursday, January 11, 2024
Disney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- GroupM Teams With Developers To Create New Ad-Supported Streaming Formats
MediaDailyNews, Joe Mandese - Thursday, January 4, 2024
New formats initially will be exclusive to GroupM agency clients and wi ...
- Actors' Strike Ends: Streaming Pay Hikes, Minimum Gains
Television News Daily, Wayne Friedman - Thursday, November 9, 2023
The nearly four-month-old actors' strike has reached a tentative three-year agreement betwe ...
- YouTube Strikes 3-Year Lincoln Center Deal For Its Brandcast Upfront
Television News Daily, Wayne Friedman - Monday, October 30, 2023
YouTube will have a live presentation - YouTube Brandcast - during upfro ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'
Television News Daily, Wayne Friedman - Monday, October 16, 2023
Allen Media Group says Weather Channel is the first network to ma ...
- Q4 Streaming CPMs Sink And Narrow Among Top 4 Services
Television News Daily, Wayne Friedman - Thursday, October 12, 2023
The range between the top and bottom is estimated to be betwe ...
- WBD Ad Revenue Down 7% In Q4, 8.5% Lower Vs. Last Half Of 2023: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 4, 2023
Guggenheim Securities estimates a 6.8% drop in revenue for Q4 after ...
- Cable Ad Revenue To Decline 5% This Year, Niche Nets 'Vulnerable'
Television News Daily, Wayne Friedman - Wednesday, September 27, 2023
As linear cable TV network business continues its slow decline, national ...
- Hollywood Writers, Producers Reach Tentative Deal
Television News Daily, Wayne Friedman - Monday, September 25, 2023
Hollywood entertainment writers and major legacy TV/movie companies have reached a tentati ...