Commentary

Netflix Upfront Message: We Program For Everybody, Everywhere

Netflix’s new content announcements Wednesday in New York hammered home the streamer’s mission to provide everything for everybody -- in essence, to cast as wide a net as possible.

At its Upfront held at the Perelman Performing Arts Center in lower Manhattan, Netflix revealed new shows ranging from a limited series about a serial killer in the deep South -- “All the Sinners Bleed,” based on the 2023 novel by S.A. Cosby -- to a revival of “Star Search.”

“In most ways, this Upfront and what we do at Netflix is completely different from what I used to do [in previous jobs in linear television, most notably CBS],” said Bela Bajaria, Netflix chief content officer, onstage at the Upfront (photo above).

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“Back then, I developed the shows for specific demographics and timeslots. Netflix is different. Here, I’m programming a slate, not slots,” she said.

“That means that my team is thinking about all the titles we release all year across many countries and languages. And we’re making sure we have shows and films for everyone and every mood,” Bajaria said.

The new “Star Search” will be the first version of the old talent show to be seen on TV since 2004. 

No host was announced for the show -- nor was its premiere date -- but plans call for the show to air live twice a week, Bajaria said.

Other new and upcoming shows at Netflix include the streamer’s own adaptation of Laura Ingalls Wilder’s “Little House on the Prairie” and a gritty drama called “Black Rabbit,” co-starring Jude Law and Jason Bateman (who both appeared on stage at the onset of the Upfront to introduce the show).

Also coming is “The Body,” a horror drama based in and around a Catholic girls’ school; and “Prime Time,” a reality docuseries about Deion Sanders.

On the subject of football, Netflix saved a big reveal about next Christmas’ NFL double-header until the end of the Upfront with the surprise appearance of NFL Commissioner Roger Goodell.

He announced that the Christmas Day matchups next December will be the Dallas Cowboys vs. the Washington Commanders, and the Detroit Lions vs. the Minnesota Vikings. Netflix had its first-ever Christmas double-header of NFL games last December.

Goodell was joined on stage by Cowboys owner Jerry Jones, who was there to help promote a docuseries coming this summer on the history of the Cowboys in the Jones era titled “America’s Team: The Gambler and His Cowboys.”

Bajaria also announced renewals of some of Netflix’s most-watched shows and at least one show that just premiered. 

That show, “The Four Seasons” -- starring Tina Fey, Steve Carell and Will Forte -- premiered just two weeks ago, but has already been renewed for Season 2.

Other renewals announced Wednesday include “Bridgerton,” “Love on the Spectrum,” “Million Dollar Secret,” “Survival of the Thickest” and “The Diplomat.”

Bajaria was most excited about three Netflix shows coming very soon in a period of just a few months -- the return of “Stranger Things” for its fifth and final season next November, the premiere of the final season of “Squid Game” next month (June 27) and the return of “Wednesday” for a second season starting August 6.

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