Star power -- and Jimmy Kimmel, too -- will return next week to the Upfronts now that last year's actors' and writers' strikes are ancient history. Read the whole story
The strong 28% quarterly year-over-year revenue increase was its sharpest rise since the third quarter of 2022. Read the whole story
As pressure to cut costs at WBD continues, the company witnessed further declines in ad revenue at its networks, down 11% to $1.99 billion. Read the whole story
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streaming business among those using only an ad-supported option at 18% - up … Read the whole story
Production needs to fill out platform lineups everywhere now that streamers have been added to distribution points. This is evident now that so-called "peak … Read the whole story
More work must be done to educate stakeholders on how to understand, evaluate, and engage with the work of marketers. Read the whole story