by Erik Sass on Jan 17, 12:01 PM
The timing of the push for longer video content is significant, as Facebook is also poised to introduce new mid-roll video ad products, which may be more suitable for long-form videos.
by Erik Sass on Jan 16, 10:44 AM
Donald Trump's love for the cover image and disregard for the chin-pulling musings within encapsulates the media dynamic that helped him win the White House.
by Erik Sass on Jan 13, 10:00 AM
McClatchy Co. announced it is selling the buildings housing two of its newspapers, The Sacramento Bee in California and The State in Columbia, SC, to two different buyers.
by Erik Sass on Jan 12, 11:56 AM
Of all Donald Trump's many bilious behaviors, one of the more tiresomely predictable refrains is the accusation that any news outlet which dares to criticize him is "failing." In fact, the opposite is true. A Trump slam usually means a big jump in readership.
by Erik Sass on Jan 11, 2:42 PM
Signs and wonders! The mainstream news media lining up to defend Donald Trump, but here they are rushing to condemn BuzzFeed's publication of a 35-page dossier of totally unverified allegations about the president-elect.
by Erik Sass on Jan 10, 4:15 PM
The trend of magazines spawning TV shows is continuing. Iconic women's lifestyle magazine Cosmopolitan is the inspiration behind a new TV drama, "The Bold Type," set to debut on Disney's Freeform cable network this summer.
by Erik Sass on Jan 9, 11:50 AM
Unable to prevent the newspaper from publishing his mugshot, Joseph Talbot did the next best thing - touring as many local newsstands as he could early the next morning and buying up all the available papers at $1.25 per copy.
by Erik Sass on Jan 6, 12:55 PM
After dating a few years ago, then taking some time off and seeing other companies, publishers Meredith Corp. and Time Inc. may be getting back together. At least that's what Meredith hopes.
by Erik Sass on Jan 5, 1:37 PM
The layoffs essentially spell the end of Medium's branded content business, Promoted Stories, which was intended to generate ad revenues by helping big advertising clients create engaging multimedia content on the platform.
by Erik Sass on Jan 4, 3:22 PM
Gary Vaynerchuk, who is acquiring women's lifestyle publisher PureWow with an eye to building a native ad juggernaut. The acquisition of PureWow lays the groundwork for a broader strategy, including the launch of additional online publishing brands, all operating under the aegis of a new company.