by Wayne Friedman on Apr 15, 9:00 AM
Recently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled TV technology. What does this mean for local TV advertisers? Very little so far.
by Wayne Friedman on Apr 14, 12:52 PM
Has CNN+ totally misfired -- right at the start? Many would point to a rough, somewhat rapid transition following the merger that has resulted in Warner Bros. Discovery.
by Wayne Friedman on Apr 13, 9:00 AM
What about those "light" TV viewers? For TV marketers, these consumers have always been hard to get and highly desirable.
by Wayne Friedman on Apr 12, 9:00 AM
Programming a premium streaming platform has never been harder -- especially when much of the money is still made from linear TV networks.
by Wayne Friedman on Apr 11, 9:42 AM
Creative for theatrical distributed movies continues to hype up the obvious messaging: A movie showing on a big-screen theater is a major plus for viewers.
by Wayne Friedman on Apr 8, 9:00 AM
A high-profile incident on live TV among 15 million viewers? Something like this can define TV/movie performers for a longer period of time.
by Wayne Friedman on Apr 7, 9:00 AM
Sports betting has been positioned as the savior for much that is missing in live TV programming.
by Wayne Friedman on Apr 6, 9:00 AM
Long before social media, the internet, and the rest, TV also looked inward to consider the impact of harmful viewing exposure on kids -- even back in the 1950s.
by Steve McClellan on Apr 5, 9:00 AM
LG has produced a new series tied to its NCAA partnership that speaks to the ongoing "sliverization" of TV via streaming services launched by studios, networks and even appliance companies.
by Phyllis Fine on Apr 4, 9:00 AM
Awards shows highlight the schism between critics and "regular people," who tend to ignore a movie if it's a snoozefest.