by Wayne Friedman on Nov 15, 9:00 AM
The key may be what happens three months down the road -- how scripted TV shows perform post-strike, especially among loyal (and mostly older) TV viewers.
by Wayne Friedman on Nov 14, 9:00 AM
Given the pressure on legacy TV-based media networks, the potential for another major disruption with a media merger is a strong possibility.
by Wayne Friedman on Nov 13, 8:00 AM
Can any legacy TV company streaming platforms -- Disney+, Peacock, Paramount+, Max, et. al -- really beat Netflix, or go one better?
by Wayne Friedman on Nov 10, 9:00 AM
Direct-response business has recently been cited in discussions of ad-marketplace weakness as a piece of overall ad revenues for national and local TV companies.
by Wayne Friedman on Nov 9, 12:09 PM
The NBA appears to be in the driver's seat for future TV negotiations. But it's a complicated road ahead for current TV network rights holders.
by Wayne Friedman on Nov 8, 9:00 AM
One analyst has given Paramount Global a bit of a red flag for turning down suitors for Showtime and BET, which would have put billions in cash back into the company.
by Wayne Friedman on Nov 7, 9:00 AM
What's left for top unscripted cable TV programming in an age of competitive streaming platforms? Show off more "uncensored" language - and more reality.
by Wayne Friedman on Nov 6, 12:16 PM
Going underground to cajole, convince, and perhaps even scare some TV reviewers, using secret and bogus social-media accounts, is not a good plan.
by Wayne Friedman on Nov 3, 1:38 PM
Warner Bros. Discovery may need the NBA deal more than Disney, which already has loads of other sports programming content.
by Wayne Friedman on Nov 2, 9:00 AM
According to media buyers and reports, some scatter pricing -- buying a TV ad, for example, just days before the game is televised -- could be seeing some softness.