Total viewership will increase in 2015, says eMarketer as digital media and television share the wealth and as mobile devices hog the device spotlight. The company says U.S. adults will watch 5 hours and 31 minutes of video a day from some source in 2015, up six minutes from the year before.

Millions of viewers--not techies, or journalists or "in the industry"-- checked out how HBO Now and HBO Go would deal with the season premiere of "Game of Thrones." They were monitoring the streaming thing and commenting crabbily, sometimes. Lots of us -- regular old viewers -- are becoming as interested in the machinations behind how something gets delivered and monetized as with we're seeing.

VideoBlocks charges $99 for an annual membership,allowing users to pluck as much stock video footage they want from the existing catalog. Now they're inviting video clippers who sell with competitors to offer their clips on VideoBlocks, and get 100% of the proceeds. Interesting...

Nothing beats word of mouth and adding video to that has become a powerful marketing tool, as thousands of beauty vloggers and others have found. ExpoTV matches consumers with opinions and a camera with brands that want real-life consumer comment and product demonstrations.

Rich Greenfield, analyst for BTIG LLC in New York, predicts that cable companies will all begin offering OTT packages as online viewing gets more and more popular and services like Sling TV gain footing. That means a "nationwide war" between those big cable companies. That's hard to imagine.

The video world is abuzz about YouTube's plan to start a premium, commercial-free pay YouTube, possibly starting this year. If you have 1 billion views a month as it is, messing with the model is dangerous -- but probably necessary.

A new report from Boston's Strategy Analytics polled 5,000 consumers and discovered that in this country, they're apparently more likely to subscribe to Amazon Prime to get the free two-day shipping than access to Prime Instant Video. And those who subscribe to Amazon are more likely to use Netflix instead.

Many YouTube videos are now being delivered via a new open-source codec, VP9, that cuts the video size in half and improves the quality of the picture. As video now makes up more than half of what is consumed via the Internet, finding new and efficient ways to deliver it is an urgent next step for YouTube, Netflix and others jumping into the video-streaming business.

AOL's new "2 Point Lead" a is short-short online video featurette that will generate a new episode at 2 p.m. Eastern every day, starting today. It's aimed directly at mobile users and social media sharers,

The first-ever YouTube March Madness channel--the one the NCAA operates--has attracted 4 million views in two months; altogether March Madness video accounted for 22 million views. And the NCAA's big number is a nothing compared to the YouTube NFL channel.