The newly-arrived Sports Illustrated swimsuit edition will offer readers a virtual reality glimpse at some model photo shoots, and stick a Google Cardboard googles inside the magazine on newsstands.

A whole new world of cable set-tops, and a new set of Nielsen measurements, is leading to a technology that can be a personal guide. And data collector.

AT&T today announced Hello Lab, a year-long branding project that it will coordinate with Fullscreen and a gang of social media influencers.

Twitter will now show up with a video at the top; and Instagram offers a drama told in 15-second bursts. Both are hard to miss. I guess.

Visible Measures' new ScrollView solution guarantees viewability -- of the entire ad.

The top 10 Super Bowl ads have been shared 2.9 million times so far, a "significant decrease" (down 36%) from last year, says ad tech firm Unruly. What's up with that?

The NFL will soon name streaming partners for a batch of Thursday night games next season. Expect some digital giant to overpay, wildly

An Adobe survey says young viewers are 3.5 times more likely to watch the big game on a digital device. And as the audience for the game spreads out, someday it could kill the big showy Super Bowl ad aimed at the TV masses.

Nielsen biometric research going back to the 2008 Super Bowl reveals that only a third of the ads featuring celebs either on screen or as voice overs get above average scores from viewers hooked up to gauge their emotional reactions.

The YouTuber announced React World, inviting other "react" creators to license with them. They got a bad reaction to that idea. Very bad.