The predictable Internet evolution was destined to eclipse conventional video someday. That day finally became undeniable last month when June quarter industry statistics revealed the first-ever decline in paid TV subscribers.

As an "ad man" in the digital age, I'd argue that the same creative tenets that guide the infamous Don Draper -- "Mad Men"'s 'creative powerhouse -- still hold true for crafting online branded entertainment campaigns in today's digital world. Here are just a few parallels I've picked up over the past four seasons: