by Karlene Lukovitz on Apr 27, 9:54 AM
Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite.
by Karlene Lukovitz on Apr 19, 1:23 PM
The good news: Just 3% of those cancelling video services are not replacing one service with another, according to Deloitte's Digital Media Trends survey.
by Karlene Lukovitz on Apr 13, 11:10 AM
In the first large-scale study of facial expressions used to study emotions, and their relationship to video ad sharing, sadness depressed response, but disgust, along with pleasurable emotions, increased sharing.
by Karlene Lukovitz on Apr 6, 11:58 AM
Pluto TV and other free, ad-supported streaming services will face greater competition for subs and advertising as fragmentation increases, however.
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