Poor Internal Communication Grows As Problem For Marketers
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According to a recent survey by the Data & Marketing Association, the portion of marketers in the U.K. who cited poor communications with colleagues has grown from 26% last year to 33% this year. The group asked more than 300 senior marketing professionals throughout the country about recent trends.
“Poor internal communication continues [as an] increasing concern to our industry since the pandemic began,” Ian Gibbs, director of insight at the DMA, said in a statement. “Perhaps this is partly driven by remote working, with less face-to-face meetings and fewer opportunities to ask colleagues questions directly. Senior management teams must review this if we are to make a continued success of our new hybrid working models.”
“Poor internal communication continues [as an] increasing concern to our industry since the pandemic began,” Ian Gibbs, director of insight at the DMA, said in a statement. “Perhaps this is partly driven by remote working, with less face-to-face meetings and fewer opportunities to ask colleagues questions directly. Senior management teams must review this if we are to make a continued success of our new hybrid working models.”
