Publishers Eye Digital Subscription Growth In 2024
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According to Audited Media survey most publishers said they expect to pursue digital growth in 2024.
Among the publisher respondents, 74% said they were optimistic about boosting digital subscriptions. Such revenue has been a key focus area amid competition for media dollars from digital giants such as Google, Meta Platforms, Amazon and TikTok.
Among the publisher respondents, 74% said they were optimistic about boosting digital subscriptions. Such revenue has been a key focus area amid competition for media dollars from digital giants such as Google, Meta Platforms, Amazon and TikTok.
