MediaDailyNewsANA Rolling Out Aquila In 30 Days
The first wave will incorporate data from Meta, YouTube and linear TV. A second wave in the second half of the year will incorporate data from Amazon, TikTok and iHeartRadio. ...
By Joe Mandese

Siding against Elon Musk, a federal judge on Thursday dismissed X Corp's ad-boycott suit against the World Federati ...
By Wendy Davis

DDB won the last contract, valued at $4 billion, in 2018. The new contract would take effect ...
By Steve McClellan

A jury on Wednesday found YouTube and Meta Platforms liable for harming a young woman's mental health ...
By Wendy Davis

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleg ...
By Colin Kirkland

National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed gam ...
By Wayne Friedman

The beauty brand's new partnership taps one of college basketball's most compelling multihyphenates, right at her big mom ...
By Sarah Mahoney

Automated online traffic from bots conducting agentic searches and purchases grew 23.51% year-over-year across the internet last yea ...
By Laurie Sullivan

Meta is introducing updates designed to help creators and advertisers connect and monetize their content and product promotion ...
By Colin Kirkland