Google's UK tax bill has risen to GBP67m in the last financial year, compared to GBP49m in the year before, "The Telegraph" reports. The seemingly low bill is put down to online digital advertising sales being accounted for outside of the UK.

Facebook has been ordered to stop tracking people without their consent in Belgium, the BBC reports. The order is the latest in a long-running case in which the Belgian privacy watchdog has accused the social giant of tracking people who like content on the site but are not signed up and so have not given permission for cookies to be left on their device.

As Lyft begins trading down on the NYSE and it expected to soon be followed by Uber, the BBC has an interesting question. These loss-making services have so far relied on huge funding from venture capitalists and so are users prepared to pay the level of fares required to balance the books?

After a pilot launch, including the UK, new Facebook political advertising rules are rolling out across the entire 27 countries of the EU, "The Guardian" reports. Anyone placing political ads will now have to explain who they are and offering verifiable contact details.

Coca-Cola is taking on Red Bull in the energy drink market with the launch of Coca-Cola Energy at the end of April, "Campaign" reports. The site points out that the move comes as sales of traditional Coke have fallen in the wake of the sugar tax. The new drink will be offered with a no-sugar alternative.

The BBC's Director General Tony Hall has admitted that the corporation's perception of providing balanced news reports has taken a hit in recent years and that moving forward, it needs to stand up for impartiality during a time of great political upheaval for the country, "The Guardian" writes.

"The Guardian" brings worrying news that 13 MEPs are claiming they accidentally voted the "wrong" way by allowing the controversial "link tax" to be brought in as part of the new Copyright Directive. Had they voted the way they claimed was their intention, it is possible the "link tax" may not have been approved.

Vanessa Clifford is stepping down as the CEO of Newsworks, the marketing body for national news brands, Mediatel reveals.

In the wake of Facebook being used to live stream the Christchurch terror attacks, the World Federation of Advertisers (WFA) is calling on brands to put pressure on social media platforms to do better, "The Drum" writes.

Unilever has announced that is has created a database of what it deems to be responsible publishers it can feel safe buying ads from but, "Campaign" writes, it is not revealing who is on the list of how it was compiled.