• by Mark Walsh  @markfwal, June 10, 2010

Greg Ballard, formerly chief executive of Glu Mobile, has been named CEO of mobile video ad network Transpera . He will succeed Frank Barbieri, who will become the company's chief product officer. Alex Galvagni, another ex-Glu Mobile executive, was named chief operating officer of Transpera.

Ballard served as president and CEO of mobile games developer Glu Mobile for six years, overseeing the company's initial public offering in 2007 before stepping down last year. An industry veteran, Ballard has also been CEO of technology companies including SONICblue, the maker of ReplayTV and Rio digital music players, and the Internet-based geneology service now known as Ancestry.com.

He has also been CEO and COO for Warner Custom Music, a division of Time Warner. Ballard said in a statement that he looked forward to leading Transpera through its "next phase of expansion."

Galvagni was previously chief technology officer at Glu Mobile, and prior to that worked at BEA Systems, where he planned the extension of the company's WebLogic platform to mobile computing. He will be responsible for Transpera's product development and operations, including customer support and service.

As chief product officer, Transpera founder Barbieri will oversee the company's product marketing strategy. Both he and Ballard will serve on the company's board. Started in 2007, San Francisco-based Transpera has operated one of the main firms in the mobile video ad space along with Rhythm New Media. The nascent ad segment became more crowded this week with JumpTap announcing the addition of video to its mobile ad network.

Transpera's network includes publishers such as AccuWeather.com, CBS News, Discovery Communications, MSNBC.com, MTV Networks, Showtime and the Travel Channel. The company has raised more than $17 million to date from investors including BlackBerry Partners Fund, Flybridge Capital and Intel.