Commentary
The Case For And Against Branded Entertainment Comes To A 10 p.m. Drama
- by Wayne Friedman , Staff Writer, February 22, 2011
The question of whether or not to offer product placement is often on the minds of 10 p.m. network show producers. Maybe they also think about how theatrical movies handle this issue -- especially when it comes to fictional versions of public figures.
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
