• October 6, 2011

Pillsbury is extending its partnership with Grammy-winning gospel duo Mary Mary for the launch of Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches with a new cause-related marketing contest.

The artists recorded the jingle featured in TV spots now airing for the new frozen breakfast sandwiches ("Brand New Morning").

The "Do Something Big" contest launched today encourages churches across the country to pick a meaningful need within their communities, mobilize to implement a solution, and submit videos documenting their efforts. Information and entries are through Mary Mary's fan site (ilovemarymary.com).

The winning church will receive a Mary Mary concert and a breakfast sponsored by Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches.