• by Karlene Lukovitz  @KLmarketdaily, November 18, 2011

Not sure if your non-virtual social life is up to snuff? Looking to improve it?

Ironically, there’s now an app for that: Ultimat Vodka’s “The Social Life Audit” (found at www.sociallifeaudit.com).

The app employs Face.com’s facial recognition API and access to the network’s database of more than 2.5 million bars, restaurants and nightclubs to analyze the user’s Facebook photos and Facebook Places check-ins.

The program then scores these “social life assets” and assigns pass/fail grades in categories such as “Gender Ratio,” “Average Mood” and “Social Status,” accompanied by personalized infographics. It also suggests local social activities to help improve one’s scores. 

Users can compare and share their scores with those of their Facebook friends. A leaderboard ranks Social Life Audit performances of Facebook users across the country. The process takes under 30 seconds.

The app is an extension of the recently launched, $8-million “Find Balance, Find Ultimat” campaign from the Patrón Spirits International vodka brand and agency Amalgamated.

The campaign -- which spans ads in consumer and trade print media and out-of-home in key markets, as well as digital and social media elements -- seeks to encourage hard-driving professionals with a taste for luxury products to make time to get out, socialize with friends…and treat themselves to some Ultimat vodka.

The app, produced/created by Stink Digital, is intended to “provide consumers with a fun, interactive look at how their social lives compare to others’, while suggesting local bars and restaurants where they can relax with friends and work toward achieving more balance in their lives,” sums up Jennifer Long, brand director, Patrón Spirits Company.