• by Karlene Lukovitz  @KLmarketdaily, January 14, 2012

A new “Pepsi MAX for Life” video contest will reward two winners with just that: lifetime supplies of the soft drink.

The brand describes the contest as a nationwide search for its most passionate fans.

To enter, people need to “like” the brand’s Facebook page, fill out an application, and upload an English-language video of up to 60 seconds in length that demonstrates why they deserve to win a lifetime supply of the soft drink (one 12-pack every two weeks).

The contest is open to U.S. residents 18 and older, limited to one entry per person. Entries are being accepted from Jan. 13 through Feb. 13.

One winner will be selected by Pepsi MAX based on creativity, inspiration and entertainment value. The other will be chosen by voting on the brand’s Facebook page between Feb. 14 and 18. People also need to “like” the page and register in order to vote (eligibility is again limited to adult U.S. residents).

“We already know we have great fans,” said Amy Wirtanen, senior marketing director, Pepsi Beverages Corp. “The ‘Pepsi MAX for Life’ video contest is a fun way for us to get unique and creative content from consumers and reward them for showing their passion for the brand.”

Pepsi MAX, which is the official soft drink of the NFL, will also feature the contest videos at the NFL Experience during Super Bowl XLVI week in Indianapolis. That event, featuring interactive games, displays, entertainment attractions, autograph sessions and other activities, will run Jan. 27 to Feb. 4 at the Indiana Convention Center.