• by Wayne Friedman , February 15, 2012

Digital viewing of traditional TV shows is rising.

Video plays on tablets, mobile devices and connected TVs nearly doubled in the fourth quarter pf 2011 over the third quarter. At the same time, video plays on Google TV grew 91% in fourth-quarter 2011 over previous periods, per Ooyala, a digital video technology and analytics company.

All this is good news for new video and TV-related businesses.

New tablet users continue to eat into the share of those with desktop and laptop computers when it comes to video consumption -- with 45% more likely to complete at least 75% of videos played.

Both iPhone and Android grew rapidly quarter-over-quarter in terms of videos played and hours watched. iPhone grew share by 156%; Android devices, up 61%.

Bigger screens still mean more time for video to be watched. Ooyala says videos longer than 10 minutes account for more than half the hours watched on connected TV and game console devices.

"The dramatically increased engagement with IP-delivered video creates opportunities on a massive scale for publishers and brand marketers,” stated Bismarck Lepe, co-founder and president of products for Ooyala.