• by Wayne Friedman , March 15, 2012

Pushing the boundaries to where its young TV viewers are, as well as helping its TV advertising sponsors, The CW will launch a new mobile app where full episodes of its TV shows can be viewed the next day.

Previously, CW viewers could watch TV episodes digitally three days after airing episodes aired on the network.

“With the launch of The CW’s new mobile app and moving to next day streaming on all platforms, we remain in perfect sync with our young audience who want to watch and connect with our shows whenever and wherever they are,” stated Rick Haskins, executive vice president of marketing and digital programs, The CW.

The CW says full episodes of its prime-time shows will now be available on the app and on cwtv.com at approximately 6:00 a.m. EST on the morning after broadcast on the network. Plus, as on CWTV.com, the most recently aired five episodes are available on the app.

The app is available on iPad, iPhone, and Android platforms.

Two years ago during the TV upfront ad selling market, the CW was the first network to offer combined seamless advertising packages of traditional TV commercials with spots in shows running on its digital platforms.

As is the case with young TV viewers -- CW viewers in particular -- the network has found that many people watch their shows online, via various devices.

The new app allows viewers to share photos and video links with their friends via Facebook and Twitter, and also connects fans to The CW’s Facebook pages, as well as the Twitter feeds for The CW, actors and producers.