• by Gavin O'Malley  @mp_gavin, July 10, 2012

Responding to moms’ -- and brands’ -- desire for flexibility, the Meredith Parents Network just relaunched a highly customizable, “responsive,” multichannel-friendly Parents.com.
 
“The decision to use responsive design for the new Parents.com was in direct alignment with everything we know about where, when and how our 4.3 million mobile mom users consume our content,” said Liz Schimel, EVP and chief digital officer at Meredith National Media Group.
 
On the new site -- accessible via any digital device -- personalized daily content will promote individualized age-and stage-appropriate conversations.
 
A new feature, "Recommended Just for You," targets content based on the age of users’ children, along with articles users have read, and topics previously searched on the site.
 
Also, an expanded video offering includes 500 new original videos, with the goal of creating, licensing and curating 2,000 more within the next year. Video categories include maternity, baby, health, manners, cooking, crafts, gear, fitness, money and solutions.
 
The site also features increased original content, which has been informed by Momtrak -- Meredith Parents Network’s proprietary market research, based on feedback from moms.
 
Fans of the brand can also expect 15 new parenthood blogs, plus health research bulletins and celebrity baby gossip.  Also included is content from other Meredith Parents Network brands, including FamilyFun, American Baby and Ser Padres.
 
Social media modules, meanwhile, will be featured throughout the site and will encourage moms to connect via Facebook, Twitter, Pinterest and Tumblr.