food

Frito-Lay Offers Skylanders Figurines

Frito-Lay-BFrito-Lay North America multipacks are carrying an exclusive mail-in offer to receive one of four free Skylanders Sidekick action figures from the best-selling cross-platform game Skylanders Spyro’s Adventure.

The promotion, running between July 8 and Nov. 2, requires purchase of a specially marked Frito-Lay Multipack Classic Mix or Multipack Flavor Mix variety pack containing a card insert. 

Fans age 13 and older can fill out and mail in the cards, ranking their figure preferences (available quantities of each sidekick figure are limited). A $2 shipping and handling fee applies. With repeat purchases/mail-ins, fans can try to collect all four figures.

The offer is the second phase of a multi-phase promotional partnership between Frito-Lay North America and Activision Publishing, Inc., the developer, publisher and distributor of the Skylanders game platform and other interactive entertainment products.

This past spring, specially marked Frito-Lay multipacks included numeric codes that enabled product purchasers to unlock an online mini-game, Skylanders Spyro’s Universe, and be entered for chances to win additional prizes.

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1 comment about "Frito-Lay Offers Skylanders Figurines ".
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  1. Scott Posner from red rocket LA Marketing and PR, July 13, 2012 at 1:51 p.m.

    I'm sure this promotion will be a great success. Activision has been very proactive in promoting this game with events that include multi-platform game kiosk at malls.

    I think it would be more interesting to see how well the program performs had they partnered with a maker of more healthy snacks. After all, kids are already predisposed to like the Frito-Lay line of salty snacks. With the incredible popularity of Skylanders, I bet they could have boosted that sale of anything, from single serve yogurts to packs of baby carrots.

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