• by Gavin O'Malley  @mp_gavin, December 7, 2012

Rounding out a strong year for We Are Social, Lenovo has named the London-based social media agency as its new global social media agency of record.

Rod Strother, director of digital and social for Lenovo, said We Are Social won out in a four-way competitive pitch. (The other agency contenders were not named.)  
 
What set We Are Social apart? Along with its focus on conversational marketing, Strother said: “They understand the importance of weaving social media into the heart of an integrated marketing approach.”
 
Going forward, We Are Social will be expected to manage Lenovo’s social media activities at a global level, with the partnership being led from the agency’s New York and Singapore offices.
 
The shop will provide strategic support and advice to the company’s in-house social media team, partnering with Lenovo to develop a long-term strategy across all social media channels.
 
We Are Social will also recommend and implement suitable metrics and measurement tools, support global product and provide what Lenovo calls “a full crisis management consultancy service.”
 
The agency formed its regional hub in Singapore last year, which likely helped it win the Chinese computer maker’s business. It only opened its first U.S. outpost in New York earlier this year, with initial clients Adidas and DeBeers Diamond Jewelry. Additional clients include Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon and Expedia.
 
In a similar partnership, the agency was recently appointed by Tiger Beer to work with its in-house team to develop a global social media strategy.
 
We Are Social also has offices in Milan, Munich, Sydney and Sao Paulo.