Commentary

Email Marketing Works

According to a quick data study by Docstoc, 94% of all internet users use the internet to send or read e-mails. That is more than any other activity.

More than:

  • The use of search engines (87%)
  • The use of maps and finding directions (86)
  • Checking the weather (81%)
  • Getting news (75%)
  • Buying a product (66%)
  • Using social networking sites (61%)

Additionally, studies have found that in 2011 email marketing had a return on investment (ROI) of 4,000%. Email marketing works and it is worth the effort, says the report. 85% of small business owners plan to increase their use of email marketing in 2013.

Email open rates are the highest within 1 hour of delivery, 24% of all emails are opened within 1 hour of delivery.

Email Stats (% of Responses; % of Group)

Arrival Time

% of Emails

Open Ratio (OR)

Click-Through Rate (CTR)

12am-6 am

5.9%

6.31%

2.22%

6am-12pm

38.7

7.05

1.53

12pm-6pm

25.8

10.61

2.22

6pm012am

29.6

8.33

2.30

Source: Docstoc, February 2013

For more information and planning tools from Docstoc, please visit here.

 

 

1 comment about "Email Marketing Works".
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  1. Ruth Barrett from EarthSayers.tv, February 11, 2013 at 11:56 a.m.

    This my clients know well. Always good to have some survey information to back up claims. Thanks for more information on timing.

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.