• by Gavin O'Malley  @mp_gavin, July 10, 2013

Continuing its leisurely digital transformation, Condé Nast Entertainment on Wednesday debuted the Vanity Fair video channel on several platforms.

“The channel takes the fabric of Vanity Fair and spins it into something fresh and new for the digital age,” said Dawn Ostroff, president of Condé Nast Entertainment. The new channel joins Condé Nast Entertainment's expanding digital platform, including channels for Vogue, GQ and Glamour.

At launch, programming for the channel will include four original series inspired by S.I. Newhouse’s storied publication.

Not taking its new guise too seriously, shows include “The Snob’s Dictionary,” which will serve as a window into the world of the cultural snob -- “for whom knowledge of subjects is more important than the actual enjoyment of them,” according to its host and Vanity Fair contributing editor David Kamp.

A celebrity interview show @VFHollywood with Krista Smith, will be hosted by senior West Coast editor Krista Smith, while an animated “how-to” series, Vanity Code, will instruct viewers on the ins and outs of swinger parties, feigning interest in your boss’s children, and other lifestyle tips.

Charter sponsors include American Express, Salvatore Ferragamo and Acura.

The content will be distributed across various platforms, including the official Vanity Fair video site, and a YouTube channel. The launch is part of Condé Nast Entertainment’s broader effort to distinguish itself in the emerging field of original video production.

In May, instance, Glamour debuted it first scripted series, “Single Life,” which follows two single ladies and their adventures in online dating.

For the guys, GQ recently debuted a number of projects, including “Casualties of the Gridiron," a documentary series that looks at the physical and mental toll that the NFL takes on its players.

Domestically, Condé Nast encompasses 27 Web sites -- including Vogue.com, GQ.com, Bonappetit.com, and Glamour.com -- and roughly 50 apps for mobile and tablet devices.