Kia Motors has signed on as a sponsor of Blogalicious, a multicultural blogging community that celebrates diversity in digital media. Kia will sponsor the fifth annual Blogalicious Weekend in Atlanta on Oct. 3-5. This is the first time the automaker has participated as a corporate sponsor of the of the social media conference, per the Irvine, Calif.-based automaker.
As part of the sponsorship, Kia will be a presence there to attendees and bloggers who, ideally, will talk about what Kia's up to. Kia says it will also offer vehicle test drives.