• by Tyler Loechner  @mp_tyler, January 30, 2014

Precision Health Media, a programmatic tech provider, on Thursday announced it has rebranded as PageScience. The company formerly served pharmaceutical and consumer brands. With the rebrand, PageScience now also offers its technology to advertisers in finance, auto and consumer electronics.

As the company used to work exclusively with pharma brands, behavioral targeting was off limits because of consumer privacy concerns. As a result, PageScience created page-level targeting technology that relies on context rather than cookies.

“When we began doing this programmatically, brands from non-health categories began approaching us,” said PageScience CEO Bill Jennings in a statement.

The company will continue to service pharma brands under the Precision Health Media name.