Commentary
Do Search Terms Reflect What Consumers Think Of Your Brand?
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 26, 2014
Do brand identities match what consumers think of them? It's an interesting question that a Google strategist poses in a post on brand awareness. Since search terms are a reflection of the brand through the eyes of consumers, the combinations of words used in a search provide a way to …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
