• by Larissa Faw , March 13, 2014

In a bid to marry technology with creative design, the mobile publishing platform Rumble has acquired digital creative agency Blue-Goo. Terms were not disclosed.

Blue-Goo's expertise lies in bringing Web and mobile products to market through innovation. The shop has done work for clients such as bMuse, Wizpert, Greenvolved and Universal McCann Israel.

According to Rumble, the acquisition will help it to better serve its clients. Rumble's end-to-end publishing platform enables media companies to offer integrated digital initiatives without the expense or learning curve.

Last winter, the company introduced a new platform that offers real-time changes in layout design without the need for users to update their apps. Now, the Blue-Goo acquisition enables Rumble to better market and promote this platform.

"Having in-house design expertise will ensure that we give publishers a creative edge as they grow their mobile business and make Rumble the preferred partner for mobile publishers," says Al Azoulay, CEO, Rumble. 

"As we undergo this technology revolution," says Uyen Tieu, CRO, Rumble, "users expect the speed and performance that Google provides, but the big media companies don't have this DNA. By having the Blue-Goo team as part of our R&D team, we are able to arm media companies with technology where they can be on par with big tech players, but still be in control of their content and brand with amazing creative.”

Ultimately, content and its consumption "lie at the heart of the creative design process, and Rumble is a key player powering the mobile technology behind that for media companies," said Avi Neeman, cofounder, Blue-Goo.

Blue-Goo's staff will be absorbed into Rumble's R&D division at its Tel Aviv office and brings Rumble's total global workforce to 40 employees. Effective immediately, Blue-Goo's Avi Neeman will become creative director of Rumble.