• by Tyler Loechner  @mp_tyler, April 2, 2014

Centro’s SiteScout, a demand-side platform (DSP), on Wednesday announced it has upgraded its software to allow advertisers to buy online video via real-time bidding (RTB). Advertisers use SiteScout’s platform on a self-serve basis.

The platform is now connected to some of the leading online video ad exchanges, including LiveRail and SpotXchange. SiteScout claims it has access to 1.5 billion online video ad impressions daily.

“Video can draw a visceral response from consumers in a way that a desktop banner or mobile ad may not,” stated Matt Sauls, VP of operations at SiteScout.

The addition of video rounds out SiteScout’s offering; the platform now supports desktop, mobile and video ad buys.