• by Steve McClellan  @mp_mcclellan, May 5, 2014

Mindshare has integrated BlabPredicts into its real-time marketing process known as The Loop.

BlabPredicts is an analytics platform that predicts future online conversation resonance up to 72 hours in advance. The company claims its system has a 70% accuracy rate.

“With BlabPredicts predicts feeding into The Loop, we’ll know when and where key conversations will gain velocity 72 hours in advance,” said Bob Ivins, chief data officer, Mindshare. “This is a great advantage, especially for our clients in the most competitive categories.”

According to the company, BlabPredicts dynamically organizes conversations into various topic categories. It can then predict how quickly conversations will spread and by way of what channels, enabling marketers to alter plans accordingly. It analyzes text, as well as images and video, across thousands of real-time data sources from major social channels, content platforms, blogs and news services.

“We want brands to recognize they need predictive insights to optimize real-time marketing,” said BlabPredicts CEO Randy Browning. “Simply put, it's the difference between making a decision on yesterday's clicks versus what will be important tomorrow to your target audience.”

Mindshare launched The Loop earlier this year in the U.S and has now begun to roll the service out to numerous markets worldwide. BlabPredicts is the latest of numerous third-party vendors that the agency has integrated within the system.