• by Tyler Loechner  @mp_tyler, July 22, 2014

AppAudience, a standalone mobile data management platform (DMP) from Human Demand, on Tuesday announced its launch partners. The news comes a little more than a month after Human Demand announced it would decouple the mobile audience data from AppAudience and offer it to the industry at large.

Nexage Connect, Inneractive, AerServ, Motrixi Media Group and Matomy via AppNexus are the first partners to use AppAudience’s mobile audience data layer.

“[W]ithout data, [mobile] campaigns will fall short and inventory will remain undervalued,” stated Keith Petri, SVP of strategic partnerships at AppAudience. “Partnering with market leaders to distribute the AppAudience data layer will enable buyers to bid more intelligently, supply partners to distribute enriched inventory and ad networks to improve efficiency.”