Facebook's second quarter revenue may have shown a huge increase, of 61 per cent, but it still has some way to go before marketers are satisfied, according to Forrester analyst Anthony Mullen. He said
that Facebook as a social marketing platform “hasn’t really panned out”, with brands telling Forrester that the organic reach of posts remains disappointing. "Marketers aren’t
satisfied and we’re beginning to see them develop their own social properties on their own websites."
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