• Adweek, Monday, August 11, 2014 12:56 PM

Adweek has reported that Mediahub, the media arm of Mullen, has partnered with programmatic video ad platform Videology to run video campaigns.

Sean Corcoran, SVP, director of digital media and social influence at Mullen, “hopes the programmatic video ad platform will show Mediahub/Mullen the optimal approach to reaching heavy TV and digital viewers,” Adweek writes.

“Through the partnership, Mediahub/Mullen hopes to use the Nielsen TV data incorporated into Videology's methods to inform planning, buying and measurement across platforms," the article adds. "Videology's technology will also be used to target ads and provide further insights into the impact of a campaign.”

Read the whole story at Adweek »