• by Amy Corr  @MediaPostOTL, August 27, 2014

Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over the summer in China. The brand created "Lyric bottles," adding song lyrics from China's most famous and best loved songs to bottle packaging. Bottles allow users to express their feelings with sayings like: "When I think of you, I'm happy" and "Baby, I'm sorry." Users can scan a QR code on each bottle to unlock a 10-second animated musical clip that can be shared with friends via social media outlets. Isobar, the agency behind the campaign, is calling these snippets "Musicons" (for "musical emoticons"). Check out an intro video here. See two animated clips here and here.