• Nieman Journalism Lab, Tuesday, January 13, 2015 10:56 AM

In response to an ever-shifting media landscape, Gawker is once-again restructuring its flagship property. “Instead of publishing the majority of our stories directly to the front page, we’ll be publishing them on to a set of subject-focused sub-blogs … a.k.a. ‘verticals,’” Gawker editor Max Read writes in a blog post. “The front page will update less frequently than it did before, and it will feel a bit more like the front page of a newspaper.” As Nieman Lab notes: “This feels of a piece with [Gawker CEO] Nick Denton’s recent declaration that the Battle for Traffic Mountain has been lost, to BuzzFeed et al., and that Gawker needed to start playing a different game.”

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