• by Steve McClellan , Staff Writer @mp_mcclellan, March 24, 2015

A Lufthansa marketing executive was forced to cancel a planned presentation at the 4A’s Transformation Conference Tuesday afternoon after word surfaced earlier in the day that a plane operated by the carrier’s budget subsidiary Germanwings crashed in the French Alps tragically killing all aboard, according to reports.

Florian Gmeiner, Head of marketing, the Americas, Lufthansa was scheduled to present Tuesday afternoon as part of a session titled, “Mobile Now: Showcasing Best-in-Class Uses & Innovations.

Kathleen Brookbanks, COO OMD USA, who served as the 4As host for the Tuesday afternoon conference sessions,  announced the cancellation shortly before it was to  start. She asked attendees to pause a moment to think about those affected by the crash.