ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
- by Joe Mandese @mp_joemandese, April 24, 2015
The Association of National
Advertisers and the 4A’s Friday afternoon announced a new task force comprised of senior marketer and agency executives to take “decisive action to address concerns about media
transparency.”
The organizations said the purpose of the group is to “identify material issues and to address them with constructive dialogue and pragmatic courses of action.”
The task force will be co-chaired by the 4A’s chief Nancy Hill and ANA chief Bob Liodice and will include the following members of their respective organizations:
Agency
Bill Koenigsberg, President, Chief Executive Officer, and Founder at Horizon Media and 4A’s board Chairman
Laura Desmond, Global Chief Executive Officer at Starcom MediaVest Group
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Irwin Gotlieb, Chairman at GroupM Worldwide
Daryl Simm, Chairman and Chief Executive Officer, Omnicom Media Group
Marketer
Tony Pace, Chief Marketing Officer at Subway and ANA board Chairman
Marc Pritchard, Chief Brand Officer at The Procter & Gamble Company and ANA board Vice Chair
Luis Di-Como, Senior Vice President, Global Media at Unilever
Nadine Karp McHugh, SVP, Omni Media, Strategic Investments and Creative Solutions at L'Oreal USA
Are any media outlets or organizations representing the media going to be invited to these sessions or to participate in the group. I'd love to attend as a member of the Hispanic media leadership!
Gracias!
Cara Marcano
director, board of directors national association of hispanic publications
caramarcano@reportehispano.com
Interesting that one of the panel members had their own transparency and conflict of interest debacle.