• by Tyler Loechner  @mp_tyler, May 12, 2015

TubeMogul, a programmatic video ad platform, on Tuesday announced its first-quarter 2015 earnings. The company slightly beat estimates, pulling in $30.3 million in revenue during the quarter, above an estimated $28 million to $30 million.

The $30.2 million revenue is an increase of 38% over the first quarter of 2014. TubeMogul also reported a gross profit of $22 million last quarter, up 39% from $15.8 million during the same period one year ago. 

At presstime, shares of TubeMogul had risen roughly 10% in after-hours trading, up to about $17 per share. The positive earnings report helps make up a chunk of the ground TubeMogul lost after its 2014 year-end earnings report; it’s stock was trading at about $18 per share prior to those earnings but fell to $12.31 per share in the days that followed.

As it has in previous earnings reports, TubeMogul once again highlighted the increased amount of self-serve ad spend flowing through its platform. Marketers using TubeMogul’s software on a self-serve basis spent $55.3 million last quarter, representing 78% of all spend TubeMogul saw. Self-serve ad spend accounted for 73% of the money spent through TubeMogul’s platform at this time last year.

Mobile ad spend via TubeMogul grew nearly 500% year-over-year, TubeMogul says, and accounted for 12% of total spend the company saw across the globe last quarter (roughly $8.6 million).

TubeMogul expects its second quarter 2015 revenue to land in the range of $38 million and $40 million, with gross profit in the range of $26 million and $28 million.

The company has also upped its projection for 2015 revenue as a whole, calling for 2015 revenue to be in the range of $149 million to $157 million, up from last quarter’s estimate of $142 million and $152 million.