• by Richard Whitman , Columnist, July 15, 2015

Saatchi & Saatchi's New Directors’ Showcase, which has amused and inspired delegates at Cannes Lions Festival of Creativity for 25 years running is heading to Milan for the second time for a screening of the 2015 Showreel on July 15 at The Space Odeon cinema. It's also online.

Conceived in 1991 by Bob Isherwood, ex-Worldwide Creative Director of Saatchi & Saatchi, the New Directors Showcase gained a reputation for scouting the best directing talent from various parts of the world providing inspiration for anybody with an interest in creativity, communication and film. Many of the directors who have been featured in the past have become quite well known: Chris Cunningham, Jonathan Glazer, Michel Gondry, Spike Jones, David la Chapelle and Tarsem.

This year Saatchi & Saatchi Worldwide Creative Director Pablo Del Campo and Worldwide Director Film & Content Andy Gulliman selected and curated the Showcase with selections across 122 offices of the network featuring 14 of the best new international directors.

Of the Showcase, Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy, France and Saatchi & Saatchi EMEA Head of Automotive Business said, “Quality creative innovation represent the keys to achieving big results in business. Having won 19 Lions at the Cannes Lions Festival of Creativity over the last 4 years, and continuing to grow the market of investments in advertising in a downturn, is the best demonstration.  We are happy to be able to present in Italy, again this year, the work of young talent from around the world, they will no longer be unknown, and certainly have great futures.”

Agostino Toscana, Executive Creative Director Saatchi & Saatchi Italy added: “At Cannes Lions where everyone uses celebrities to attract publicity to their event, Saatchi & Saatchi have presented unknown talents for the past 25 years, and we present the celebrities of the future. To use talent as a unique criteria for selection is the principal characteristic of New Directors’ Showcase, and this year’s edition is a celebration of a quarter century of supporting promising talent.”

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