Yahoo has revitalized Messenger, releasing an updated product for mobile, Web and desktop Yahoo Mail users on Thursday. The move was viewed as a means to address mounting investor concerns over the brand's revenue-producing capabilities.
Yahoo Messenger customers can share, like and unsend messages, photos and animated GIFs to any individual or group conversation. The new mobile application is available today for both iOS and Android devices, but is currently restricted to English-only versions. The company stated in a press release that local languages would be available soon.
The new messaging app brings together a conglomerate of Yahoo acquisitions and features a Flickr-powered photo-sharing platform, a GIF search boosted by Tumblr, and Yahoo Mail’s new Account Key for secure password-free access. The product also includes the ability to “like” content and a new unsend feature to remove any embarrassing messages from both the sender and receiver’s message thread.
“The messaging space has grown dramatically, yet people ultimately want a fast and easy way to communicate with each other,” states Jeff Bonforte, senior vice president of communication products and engineering at Yahoo. “The new Yahoo Messenger was designed first and foremost to meet those needs.”
Yahoo also recently tested software that restricts ad-blocking users, and the Wall Street Journal reported Tuesday that Yahoo’s board was considering selling its core Internet business.
I'm not sure anything can save Yahoo! I used to write and host a trivia night and I'd take email addresses for my mailing list. When I started that in 2010 about 20% of the email addresses were Yahoo! addresses, by 2013 it was almost entirely Gmail addresses.
If they shed their core business, what are they? The brand is functionally dead at that point.