• by Tobi Elkin  @tobielkin, February 3, 2016

Lotame, a cross-screen data management platform (DMP) on Wednesday announced it named Doron Wesly to the position of SVP and chief marketing officer, reporting to the company's CRO Kevin Kohn. Wesly will be responsible for leading marketing strategies, building the Lotame brand and spearheading business development efforts globally.

"With a deep knowledge of brand positioning, cross-media studies, marketing mix models, and attribution modeling, Doron will initiate strategic initiatives that promote awareness and adoption of our DMP technology by the entire industry," said Andy Monfried, CEO of Lotame, in a release.

As former head of market strategy for Tremor Video, Wesly helped brand marketers understand the advertising impact of online video relative to all screens by establishing advanced analytics, consumer insights and generating thought leadership research initiatives.

Prior to Tremor, Wesly held senior positions with Mindshare, Samsung's in-house agency Cheil Worldwide, Millward Brown and the Interactive Advertising Bureau.