• by Steve McClellan  @mp_mcclellan, February 3, 2016

IBM said today that it is acquiring another digital agency. This time it’s a big European shop based in Dusseldorf known as ecx.io. This is the third agency acquisition that the tech giant has announced in two weeks. Terms were not disclosed. 

Earlier this week it announced plans to buy Berlin-based Aperto. That followed last week’s pending deal to buy U.S.-based Resource/Ammirati.  

Once the deal goes through, ecx.io will become part of IBM Interactive Experience (or IBM iX). The shop has a staff of 200 and a client roster that includes Axalta, SPAR, Hammer and JAB Enstoetz. In addition to its Dusseldorf headquarters, the agency has offices in Bracknell/London, Munich, Wels, Varadin, Vienna and Zurich.

With the acquisitions, IBM also said it was opening new design studios in Prague, Warsaw and Dubai to help provide delivery to global clients.

IBMiX now has more than 10,000 staffers dedicated to serving the digital creative and design needs of clients, the company said.

According to IBM, ecx.io is one of the few agencies that specialize in implementation services across  Adobe, Sitecore, and SAP hybris. The hybris capability deepens IBM’s longstanding relationship with SAP, and strengthens its e-commerce capabilities.

“The customer experience has become a new priority in modern business strategy,” said Paul Papas, global leader, IBM Interactive Experience. “Together with ecx.io’s distinct expertise, we’re raising the bar for experience-led, digital marketing and commerce.”

The acquisition, subject to regulatory review, is expected to close by the end of the first quarter.